Central Otago Winegrowers Association reached a new milestone this week of 30% organic certification for its vineyard area, which is the highest proportion in Aotearoa New Zealand. 

"We would like to reshape how people value the connection between the wine they drink and the land it comes from," says Carolyn Murray, General Manager of Central Otago Winegrowers Association (COWA). 

“This achievement stems from over a decade of dedication and collaboration, beginning with COWA’s 2009 goal to certify 20% of vineyard area by 2020, a target the winemakers surpassed by reaching 23% and, now, 30%," says Murray. 

The next chapter of the region's organic journey was a partnership between COWA and Lincoln University to study 50% of planted vineyard area under organic certification by 2030.

"While challenges like conversion costs and financial support remain, the study highlighted Central Otago’s vibrant peer network, innovative spirit and growing international market appeal as cornerstones of future success. By adopting practical, phased strategies and focusing on targeted research, the region is well positioned to solidify its reputation as a global leader in organic, biodynamic and regenerative viticulture," says Murray.

Central Otago is the world's southernmost wine region with 2,163 hectares of producing vineyard area, approximately 80% of which is Pinot Noir with the other key varietals being Chardonnay, Riesling and Pinot Gris. 

It is the third largest wine region in New Zealand after Marlborough, which has 30,444 hectares and Hawke's Bay with 4,574 hectares of producing vineyard area.